Rebelle yelp5/19/2023 ![]() People were rolling up like, “really, just 3 sandwiches?” but being a professional Sandwich Genius is actually an incredibly skilled job and we were still learning. We also only had 3 sandwiches on the menu: The Breakfast Sammie, the Lox Sandwich, and a 3rd improvised option called Fancy Turkey. Also none of us have enough ideas to flip the menu weekly. I wanted NOVELTY NOVELTY NOVELTY because that’s how I roll, but there’s a reason why restaurants don’t completely change their menu every week. People were coming in and loving the Bacon Chipotle cream cheese, and then they’d tell friends to come in and try it, and the friends would come and we wouldn’t have it. Originally, I wanted to change the cream cheese flavors every week just as we did with the pop-ups. But the people who did get it? I ADORE my regulars who’ve been coming from our early days. I think time has proven me right on my approach, but for the first 6 months I don’t think many people understood what we were building up to and everyone was frustrated with… everything, really. I had never run a restaurant, opening one is pretty daunting as it is, and trying to offer a full menu with my limited experience would be the quickest, surest way to fail. I don’t think anyone understood this, and to be fair I did a very bad job of setting the right expectations, but all I wanted to do when we opened was literally the exact same thing I did at pop-ups, and build on it slowly.
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